Customer Relationship Management-Marketing  

TRAVERSE Accounting gives you flexibility, customization, and a full complement of tools - all with source code. Developed with SQL Server and Microsoft Access, it offers advanced reporting capabilities, a seamless interface to Microsoft Office and eBusiness solutions. You only need Windows to run it; you only need Access to modify it. A marketing department needs to provide qualified leads to the sales group; this may involve a number of activities designed to initiate a relationship with prospects, including advertising, telemarketing, direct mail, special events and more. TRAVERSE CRM Marketing gives you seamless control of your marketing programs and lets you do an online analysis of their effectiveness. Identify and attract profitable customers Integrated to TRAVERSE Accounting back office accounting suite Flexible reporting - ease of access to data Accessible via a web browser - from any location Create targeted campaigns easily Track campaign results as they occur, real-time Identify profitable campaigns by tracking lead sources to sales activities Capture market intelligence Traverse & OSAS Discussion Forum (click here)

Key Features Multiple campaign types Telemarketing/scripts Mail merge Fax Email Flexible target profiling options Integrated to Internet web inquiry forms Marketing Knowledge Base Event Tracking and Registration Seminars Tradeshows Meetings Import external contact lists Back office integration to other CRM applications Installation Options Hosted in a data center Single database - support is fully integrated to TRAVERSE accounting applications Purchase or lease finance options Multi-database support for added security between Internet and back office systems

Architecture Highlights Multi-tiered architecture utilizing: Microsoft Windows 2000 Server Microsoft SQL Server Microsoft IIS Encrypted security where appropriate Flexible database structure Multi browser support Multilingual Scaleable architecture Customizable Functions Campaign Management Event Control Marketing Knowledge Base Lead Control Opportunity Control Interface to Internet requests for more information Click Here To Request A Free One On One Online Demo

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