CRM Marketing

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                      Customer Relationship Management-Marketing  
TRAVERSE Product, Accounts Receivable Application - Open Systems Accounting Software for the Computer

TRAVERSE Accounting gives you flexibility, customization, and a full complement of tools - all with source code. Developed with SQL Server and Microsoft Access, it offers advanced reporting capabilities, a seamless interface to Microsoft Office and eBusiness solutions. You only need Windows to run it; you only need Access to modify it.

A marketing department needs to provide qualified leads to the sales group; this may involve a number of activities designed to initiate a relationship with prospects, including advertising, telemarketing, direct mail, special events and more.

TRAVERSE CRM Marketing gives you seamless control of your marketing programs and lets you do an online analysis of their effectiveness.

Identify and attract profitable customers

Integrated to TRAVERSE Accounting back office accounting suite

Flexible reporting - ease of access to data

Accessible via a web browser - from any location

Create targeted campaigns easily

Track campaign results as they occur, real-time

Identify profitable campaigns by tracking lead sources to sales activities

Capture market intelligence

Traverse & OSAS Discussion Forum (click here)

Key Features

Multiple campaign types

Telemarketing/scripts

Mail merge

Fax

Email

Flexible target profiling options

Integrated to Internet web inquiry forms

Marketing Knowledge Base

Event Tracking and Registration

Seminars

Tradeshows

Meetings

Import external contact lists

Back office integration to other CRM applications

Installation Options

Hosted in a data center

Single database - support is fully integrated to TRAVERSE accounting applications

Purchase or lease finance options

Multi-database support for added security between Internet and back office systems

Architecture Highlights

Multi-tiered architecture utilizing:

Microsoft Windows 2000 Server

Microsoft SQL Server

Microsoft IIS

Encrypted security where appropriate

Flexible database structure

Multi browser support

Multilingual

Scaleable architecture

Customizable

Functions

Campaign Management

Event Control

Marketing Knowledge Base

Lead Control

Opportunity Control

Interface to Internet requests for more information

Click Here To Request A Free One On One Online Demo

Copyright © 2003 Northeast Business Services, Inc.

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