How to outthink, outplan and outmaneuver the competition with a strategically successful positioning of your company.

strat·e·gy (stràt¹e-jê) noun

Strategic

     Thinking

     Planning

     Computerization

Does This Sound Like Your Organization?

In most organizations the “vision” of the company resides in the head of the CEO and is never communicated properly to the management team. Thus, everyone is "pulling" in different directions.

In many companies, management is so engrossed in the operational aspects of the business they don’t have time to “think strategically” and develop sound strategies for the company’s success.

Most strategic planning systems can't produce lasting, long term results because the “key” elements of a properly instituted strategic thinking process have never been identified.

We do consulting and training on Strategic Planning for many companies. Click here for further information.

What is the Strategic Thinking Process?

Strategic Thinking is the multifaceted and orderly process of pinpointing the organization’s strategic profile (future “look and feel”) upon which strategic plans (future) and operational plans (present) can be based.  It establishes the thought process and the yardstick by which all major decisions are measured for appropriateness and “fit”.

How is this done? 

This process first determines precisely what the organization’s core elements are that dictate the direction of the company.  We facilitate this process with the entire management team to think through the qualitative aspects of its business and the environment it faces.  We then help determine exactly what is the driving force, which determines its products, customers, markets, and geographic areas.  An effective strategic plan cannot be accomplished without first determining this strategic heartbeat of the organization.

What will Strategic Thinking do for us?

• Provides the framework for solid strategic and operational planning

• Guides you in the proper thought processes

• Assists in identifying and analyzing the strategy of the competition

• Aides you in outmaneuvering the competition

What is Strategic Planning?

Strategic Planning is devising plans which insure the future well being of the company by developing strategies which will “protect or capture” the four basic elements of its business, which are its:  Products, Customer Groups, Market Segments, and Geographic Markets.

Strategic Planning is not making extrapolations of historical numbers and making projections about them for the future.

Strategic Planning is not setting goals and then devising ways to attain them. This is part of operational planning.

Unless you sell a product or service that has absolutely no competition, your business has to grow at the expense of a competitor.       

To take customers away from a competitor means you have to be prepared to wage “business war,” and this requires a strategy.

“Business survival, like warfare, is won by the side that has the best offensive and defensive strategies.”

How is your Strategic Planning process different from others?

• Evolves from an orderly strategic thinking process providing a solid foundation of facts

• Based on the driving force of your organization, often overlooked in other systems

• Is much more effective because it’s created by the management team and is consensus driven

What is Strategic Computerization?

Insures your business will have access to all the information and technology it needs to...

• Operate most efficiently

• Maximize profits

• Make informed decisions                                                      

• Protect market share

• Keep ahead of the competition

"Organization’s information gathering abilities and how fast they can adapt to change today will determine tomorrow's winners and losers.”  

How Will These Three Strategies Affect Our Image, Marketing and Success?

• Help shape the correct image by identifying the values and beliefs of the organization

• Gain valuable insight into how to best market your organization based on solid information

• Insure all the departments will be “rowing the boat” in the same direction

“These strategies assist in keeping coherency with the overall values and vision of the company.”

To quote the great strategist: Sun Tsu “If you know the enemy and know yourself, you need not fear the results of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”  

Please contact us if you would like to discuss how Northeast Business Services can train your management team in developing strategic plans that work and won't be sitting on the shelves collecting dust.  Our strategic planning sessions get right to the heart of the matter while eliminating all the "esoteric"  theories that others embrace and teach.  

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Send mail to info@strategicbusinesstools.com with questions or comments. 

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